Forget ‘advisory’, it's time for Operator Immersive growth.

Not only do we invest in startups — we participate in them.

Operator Immersive Capital
The Issue

Too many founders secure seed funding only to stumble when they go to market.

We help our portfolio companies bridge the GTM chasm.

Product-Market fit is a critical stage, but the next phase of growth is even more important, Go-to-Market fit. We help our portfolio companies achieve revenue maturity by augmenting their teams, right where they need it. The Operator-Immersive model allows our startups to leverage resources that are normally only available to organizations much further along on the growth curve. From strategy to tactics to technology to our highly diverse Operating Partner Network – we are the cheat code for our founders and their teams as they build a GTM engine.

Operator Immersive

The In Revenue Model

The first VC firm that actually participates in your business. In Revenue’s model is designed to be different.

We focus our investments in the industries we know. Our partners are serial entrepreneurs and GTM executives who have helmed high-growth and enterprise companies to exits of over $2.5B. Vertical SaaS is our wheelhouse and GTM is our playground. We are disciplined in our approach, investing explicitly in B2B vertical SaaS and AI solutions. Then we roll up our sleeves and do exactly what you need most – we operate alongside you and your team, building a best-in-class revenue machine.

We’re venture capital that provides more than capital alone.

In Revenue Capital
Our Commitment

We’re Operators.

We’ve been where you are, and also where you’re going.

We know and love the $1M – $10M journey. When we invest, we don’t just contribute capital – we contribute real blood, sweat and experience ensuring our companies hit the next big inflection point. When it comes to GTM, we’re experts in creating repeatability across the entire customer journey with a bit of executive counselor/confidant mixed in – because we’ve navigated the same lonely waters our founders see ahead. We know go-to-market is hard, so we embrace the hard things to help shoulder some of the weight.

  • Former Founders & Operators

  • GTM Experts

  • 20+ Years in SaaS

  • 2.5B+ In Successful Exits

Partner-Led Playbook

Trust unlocks growth, and the key is Partner Ecosystems.

Our repeatable playbooks are where rubber meets road.

If there’s one thing the last two decades as operators have taught us, it’s that the path to efficient growth means creating uncommon routes to market. Nothing opens the avenues to revenue better than partnerships. We’ve helped thousands of B2B organizations find GTM fit, and scale their revenue engines, through the creation and activation of partner ecosystems. It’s the ‘cheat code’ you need in order to succeed in today’s market.

Let the same experts who literally wrote the (nationally bestselling) book on building and scaling Partner Ecosystems, do the same for yours.

In Revenue Capital
We bring successful operator experience to each of our portfolio companies, helping them exactly where they need us:
  1. Harden ideal customer profile and define partners.
  2. Create efficient routes to market via ecosystem-led growth.
  3. Build and scale the customer journey.
This process typically takes four to six months, we then remain with you as your active and engaged secret weapon for growth. Our team is there when you need us throughout your growth cycle.
Investment Criteria
  • B2B Vertical SaaS

  • 500k – 1.5MM ARR

  • Product Market Fit

  • North America

  • Partner Ecosystem Potential

  • Potential ACV of 30k+

  • Operator Immersive Fit

  • 1 – 3MM Seed Equity