From the GTM Cheat Code to ‘The Cheat Code and Friends,’ season 4 kicks off with the core crew only as Justin, Josh and Sean introduce this season’s new format and cover some burning topics revealed by the start of the year – better known as ‘Board meeting season.’
00:00 Introduction and Setup for New Season
(05:51) Board Meeting Dynamics
(09:03) Board Structure and CEO Support
(11:59) Effective Board Presentations
(15:03) Decision-Making in Board Meetings
(17:59) Go-To-Market Strategies and Challenges
(22:12) Navigating the Marketing and Sales Landscape
(26:10) The Power of Fundamentals in Sales
(34:10) Unlocking Partnerships for Growth
(36:29) Traits of Successful CEOs
References in the Show:
https://hbr.org/2025/01/how-the-best-boards-engage-with-management
https://hbr.org/2025/02/research-how-boards-can-increase-ceo-accountability?ab=HP-hero-latest-text-1
Quote of the Show:
“Are you going into a call thinking about what you need to learn from them to be successful? Or are you going in thinking, ‘what do I need to tell them so I’m successful?’ That mentality leads to night and day results.” – Justin Gray
Ways to Tune In:
